Close Reading: Our Slogan

In the field of English, what I (Katy) study, when we talk about analyzing a minute detail we say we are “close reading.” When we began Impact Venture Challenge last Fall our slogan was the beautiful quote from Maya Angelo: “You can’t use up creativity, the more you use the more you have.” Sadly though, it was too long to be a traditional slogan, so we changed it… in one night. But I love what we came up with.
Cultivating imagination. Emboldening young voices.
Cultivating rather than fostering imagination nuances our desire for ABC services to hep the imagination grow. As we return to locations, like a farmer returning to his field, we tend to the budding imagination of the kids we work with. Our lessons intentionally help students ask questions about their work to push their imaginations.
“Emboldening young voices” is the product of the careful cultivation. Emboldening is equipping kids with boldness to express—in art making—things that are hard for them. This expression is the first step, and we hope to embolden them to express in speaking, writing, drawing, etc. as well. Each word was carefully chosen to evoke certain images and explain our purpose for ABC.

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